Would you set off for an orienteering course without a map or compass?

As Dagmar's client, you will receive the information and analysis you need on marketing, the media, your line of business and competitors without delay.

Search our user-friendly media database for readership numbers, circulation, time of release, theme volumes and much more. Our industry and competitor reports will provide you with important data, such as media advertising expenditure in your line of business and the share of voice of your own brand. You can also discover the media groups to which your line of business mainly allocate their spending and whether you have the necessary investment in place for your competitive position.

From the industry-specific reports, you will find out about trends and topical issues. We can provide you with a detailed analysis of your competitors' television strategies and spending, including which television channels they use and at what time.

How do I interpret and compare research data? What conclusions can I draw, and how do I interpret different sources using source mirroring?

We will help you to understand your existing research data. With our comprehensive service, you can extract the essential data from existing research and information sources.