Media Professional – training for the media

Dagmar Media Professional l training provides you with key information about the sector, media choices and measurement for media effectiveness. During this all-day seminar, you will receive a comprehensive picture of where your media are positioned, their strengths and weaknesses and the burning issues in the media industry.

Dagmar Media Professional II training will challenge you to think about the various aspects of media sales, in view of of the client target audience, needs and goals. During this all-day seminar, we will discuss changes in consumer behaviour and media use as well as contact points in various media to create the desired impact, with the help of examples and a shared case work.

We will customise our Media Professional training according to the individual needs of sales departments, from a two-hour session to a wider training programme. Customised training can include more in-depth knowledge of the media group, industry or target audience relevant to your organisation.