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Search advertising trends for 20242024 will be a year of change for search advertising. SGE (Search Generative Experience) is likely to change search engine behavior significantly. In addition, the removal of third-party cookies and changes in legislation make measurement even more demanding.Read the blog
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A colleague responsible for customer experience or digital transformation as a friend for the brand manager?There is a murmur from sales that marketing only involves campaigns and polishing the brand. In marketing, people fret that sales do not enter customer information into CRM, and targeted communication feels like navigating with your eyes closed. Sound familiar?Read the blog
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Marketer – what else can you compete with when it comes to price or domesticityWhat are consumers not prepared to give up? What to do when your brand no longer protects you as everything changes around you?Read the blog