Artificial intelligence, machine learning and crunching big data into an intelligible form. Intelligent integration of various data sources to create a bright insight of the current state and trends of marketing. This forms the core of Dagmar’s expertise of today.
We create a better and more comprehensive picture for business and marketing development. We put insights into daily practices and customer touchpoints guided by data in all channels.
* ROI modelling for marketing * identifying drivers impacting business * budget optimisation * sales forecast and scenario tools * analysing social media impacts on business * building KPIs * data strategies * client data analyses and forecast models * analysing and enhancing cross-selling * customer churn management * management of leads and scoring models * buying path analyses *data strategies * attribution modelling * web services development and web analytics * A/B and multivariate testing * predictive conversion optimisation * identifying silent signals * customised machine learning and AI applications *integrating research, analytics and web data