Dagmar Media

Channel planning and contact strategies – Dagmar Media

Business growth through data-driven marketing

Dagmar Media’s seasoned marketing and media professionals are ready to join your marketing team. We harness data and technology for building marketing solutions and powerful communications plans for all the stages of your customers’ journeys. To ensure that we reach the right people at the right time in the right channels, our planning scope includes strategy development, channel planning and performance analysis. Efficient and cost-effective media buying is in our DNA.

Our services are available on a global scale through our partner Publicis Groups, one of the leading global communications groups.

Dagmar Media – services

Strategic marketing
  • Marketing KPI’s, market potential and consumer insight
  • Strategic decisions based on business and marketing objectives
  • Consumer journey; optimal message and its delivery
  • Optimizing marketing investment allocation
Channel strategy and connection planning
  • Multichannel media planning
  • Efficient and optimized media buying, both online and offline
  • Measurement, analysis and continuous improvement of efficiency
Digital Marketing
  • Algorithmic marketing, data strategies, programmatic buying, social media advertising, search engine marketing, lead generation, digital campaign planning, technology pilot programs, new platforms
International marketing
  • Market reviews, target group insights, budgeting, way of working in an international context, digital marketing on a global scale
  • Publicis Groupe’s global partner network


Ulla Aitio

COO / Clients & Global Network ulla.aitio@dagmar.fi

Katariina Uljas-Ahl

CBO / Digital katariina.uljas-ahl@dagmar.fi