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Market Potential

We search for growth potential for our clients’ business. We analyse factors affecting success: the market environment, competitors, solutions related to other products and services.

This information provides certainty and support for decisions on price determination, the product category, and customer segmentation or, say, advertising policy.

We always choose from our wide range of methods the one that best suits our client’s needs.

Our services in the field of market potential:

* category analyses * pricing research * segmentation research * market potential assessment * positioning research * new product launch * conjoint analyses * customer base analyses * competitor analyses* analyses on media spend * industry reviews * work shopping on trends