Marketing Impact

We are Finland’s leading player in the measurement of marketing impact. We help build and visualise marketing and sales KPIs. Through analytics and research, we determine the causalities and effects of various efforts on sales.

Our clients have access to our extensive research and econometric modelling data bank and industry-specific insight of marketing performance.

Our services in the field of marketing impact:
* establishing KPIs * growth scenarios and ROMI modelling * statistical correlation analysis * marketing investment scenario measurement * budget optimisation * identifying business drivers * sales portfolio analysis and modelling * analysing social media impact * web services development and web analytics * attribution modelling * A/B and multivariate testing * advertising pre-tests and campaign research * creative concept testing * selecting creative executions * ensuring message performance * monitoring brand development * integrating research, analytics and web data * holistic analysis of campaign effectiveness