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Product and Service Development

Through a strong customer, market and trend insight, it is possible to ideate relevant products and services for various customer groups. We ensure success by engaging consumers in development work, for example, by testing ideas and piloting concepts.

In idea generation, we make use of consumer data from mega trends to buying motives. In testing, we use a variety of ethnographic and qualitative and quantitative methods.

Our services in the field of product and service development:

* strategic segmentation * service concept development * screening research * concept research * crowdsourcing * idea workshop * buying journey * customer journey * advertising concept pre-testing * package tests