Henri Kangassalo

Henri Kangassalo

Lead Strategist, Owned Media

henri.kangassalo@dagmar.fi

+358406683144

Lead Strategist Henri works with owned media, helping companies understand how search behavior and visibility are shifting in the AI era — from Google and social platforms to AI assistants. He blends strategy, analytics, and practical implementation, turning complexity into a clear path forward. Henri is particularly fascinated by how brand, content, and AI intersect in AI-era search logic.
In his free time, he tries to stay as active as the busy years allow, though most of his personal bests come from buying the gear, not not so much using it.