Senti Competitor Scanner

The Ads module brings together competitor advertising from Meta (Facebook and Instagram), Google, TikTok and LinkedIn into a single ad library. The same filters work in all channels, so the comparison does not require tabbed rumba. Google includes search, display, YouTube and shopping advertising, TikTok vertical videos and LinkedIn corporate marketing sponsored content.

What’s included: OCR extracts ad text, headlines, and calls-to-action from images. Videos are transcribed for speech, broken down for featured products, scene cadence, and ad angle. Analytics show competitors’ viewability, channel split, ad formats, message themes, and tone, as well as when a competitor releases new versions. Ad history is retained even if a competitor deletes the original ad.

What are the benefits: You can see what your competitors are communicating, which channels they are advertising in and when a new campaign wave begins. You get benchmarks for planning your own advertising without anyone having to go through the channels manually. The data can also be exported as a table for further analysis.

A market watcher is a set of AI trackers that go through your competitors’ news, releases, and websites according to a schedule of your choosing. You choose a competitor and a tracking template, and the tracker finds the sources and writes the findings into the discovery stream with a title, summary, classification, and source link.

What’s included: There are six ready-made tracking templates: news tracking, price tracking, product and e-commerce tracking, launch detection, site changes, and weekly in-depth research. In site changes, you can see changes in front pages, price lists, and product pages as a visual comparison. Launch detection combines new ads, page changes, and posts into a single observation. With a quick survey, you can also ask a single question, such as what the most important competitor did last week.

What you’ll benefit from: You’ll notice launches, price changes, and new weightings in days, not at the end of the quarter. Findings can be prioritized, commented on, and exported to the monthly report, so the team’s time is spent on interpretation rather than searching for information.

Search Visibility shows how you and your competitors are performing in Google’s organic search results, and how search interest for brands is distributed.

What’s included: The SEO view is based on Ahrefs’ estimates of organic traffic and keywords. The comparison can be limited to the entire domain or to individual directories, such as product or service sections. Search Share compares the monthly search volumes of brand searches among competitors, and the development is reflected in trends month by month.

What you will benefit: You will identify the topics on which your competitors are gaining organic visibility and whether your own brand’s search interest is growing in relation to others. You will get a well-founded benchmark for planning content and marketing investments. Search visibility can be added to the monthly analysis as a separate section.

Organic social media gathers the posts of your own network, partners and competitors from Instagram, Facebook, TikTok, LinkedIn and YouTube into a single view. You choose the accounts you want to follow.

What’s included: You can see the publications, their topics and the publication rhythm by account and as a comparison. The monitoring we have built with Kesko is based on the same technology, which compiles the publications of all K-Citymarkets into comparable data.

What you’ll benefit from: See what your network and competitors are talking about and how actively. Find ideas for your own content and notice changes in the conversation without having to go through the accounts one by one. The module is included in the All modules package, and it can be added separately to the Competitor Understanding package.

The observations of all modules are compiled into a report in the same workspace. There are four ready-made report templates: competitor review, launch analysis, market pulse for 7 or 30 days, and risk and opportunity mapping. The report can be exported in PDF, PPTX or CSV format or shared with a password-protected link with a set expiration date.

The All Modules package also includes a reporting studio to compile your own reports and a data chat where you can ask questions about the data in natural language. Monthly analyses and sharing are included in both packages.

Depending on the modules you choose, you will monitor your competitors’ advertising, news, website changes, search visibility and social media posts. Advertising platforms include Meta, Google, TikTok and LinkedIn.

You choose the competitors, topics and schedule to be monitored. AI trackers collect observations and summarize them and their sources into a common view. You can focus on what the changes mean for your own operations.

We start with a demo where we go through your goals and the competitors you want to monitor. The service is used in a browser. During the deployment, the workspace, users, competitors and trackers are defined according to the selected modules.

Yes. You can start with one module and expand later, or choose a ready-made package. You can find up-to-date content and usage limits in the price list on this page.

No – Setting up Senti Scanner only requires a kick-off meeting from you. Let’s agree on what to monitor and Dagmar will take care of the tool ready for use.