Dagmar Senti: a family of AI tools for smarter marketing
Dagmar develops agentic tools for marketing needs. We automate the parts of marketing that are worth automating. Our tools don’t just make everyday work more efficient, they also provide more comprehensive insight to support marketing decisions. Our tools are built for the needs of the Nordic market: they are always based on local market data and Dagmar’s own extensive databases on marketing effectiveness. With over 50 years of experience in the needs of local advertisers and Finnish marketing audiences, this expertise is the engine of our development work.
Dagmar’s Senti tool family makes marketing more efficient, both internally and together with our clients.
Discover Senti!
DAGMAR’S SENTI PRODUCTS FOR ADVERTISERS
Learn more about the tools
Senti Competitor Scanner
Senti Competitor Scanner brings everything your competitors do online into one view: advertising on Meta, Google and YouTube, TikTok and LinkedIn, news and website changes, search visibility and organic social media.
AI agents alert you to changes, so you’ll know about a competitor’s new campaign within days, not at the end of the quarter. AI monitoring keeps an eye on the market and summarises the key changes, such as product launches and price changes, into reports for your team and management.
The service is browser-based and ready to use right away, with no IT project needed. You choose which competitors and channels to monitor, and we take care of the setup for you.
Senti Campaign workspace
Senti Campaign Workspace is a shared, always up-to-date view of your marketing activities.
In the workspace you’ll find the campaign calendar, budgets and timings by brand and business unit. The AI assistant creates the views you need for different purposes and analyses your campaign portfolio together with you.
Senti as a media planning tool: introduction video
Sentient
Sentient is an agentic platform for media and campaign strategy. It guides strategic media decisions and produces the mathematically optimal recommendation for allocating marketing investments.
Sentient bases its recommendations on leading marketing theories, extensive consumer data and Finland’s largest campaign databases. The tool is tailored to the needs of Nordic marketing and works reliably regardless of the size of the advertising budget.
For advertisers, Sentient means a more efficient media planning process and data-driven confidence when justifying investments.
Senti Influencer platform
Senti Influencer Platform takes the influencer marketing process to a new level. The tool centralises the management of influencer collaborations, from selecting the right influencers to collecting content and consistent reporting.
As a client, you can see the influencers’ content and schedule in a clear preview view.
Senti Clara
We are currently developing Senti Clara, a tool that helps develop marketing systematically. It gives marketers a view of all collected campaign research data and the ability to analyse it.
No more one-off, static research reports. Instead, a tool for both reporting results and analysing them further from any perspective you choose.
Dagmar’s marketing-focused AI development team at your service
Dagmar has a 10-person AI development team whose mission is to build the best tools on the market on top of our unique data assets and to make our clients’ marketing processes more efficient with tailored AI solutions.
If you spot a bottleneck in your marketing process, we’ll roll up our sleeves and build an AI-powered solution to the challenge, in days, not weeks.
Our experts can help with AI development
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