AI-Powered Marketing Efficiency
More growth on a smaller budget, with every marketing action more effective and more impactful than before?
We’re moving fast from testing AI to fundamental changes in marketing processes. The key question is: who can genuinely put AI to work across the entire marketing value chain, in a way that shows up in results?
AI’s promise for marketing puts pressure on marketing leaders from every direction: leadership demands growth on a more efficient budget, the team expects answers on how work needs to change, and consumers expect marketing to be more impactful than ever. Solving this takes a partner with both technical capability and a strong point of view on marketing.
We have Finland’s strongest team of marketing AI specialists. Through Publicis Groupe, we’re connected to the world’s leading AI insight and tools, and we apply the best global learnings with local execution.
Is AI already giving you a competitive edge?
At Dagmar, the benefits of AI don’t stay inside the agency, they get passed on to our clients. We track the market closely, and we know how marketing drives real business growth. We put every marketing euro to work, and build our clients a competitive advantage through marketing that’s hard to copy.
We build AI-powered workflows together with you, and offer AI tools built specifically for the Nordic market, enabling smarter campaign structures, more effective use of data, and faster analysis.
AI doesn’t replace expert work. The real value of AI solutions comes when experienced professionals get the most out of them. At its best, this frees up marketers’ time from routine tasks toward strategic thinking, creative problem solving, and business development.
“The real benefits of AI happen when AI and agents become part of everyday work, and marketing processes and workflows are rebuilt together, rather than focusing on individual tools.”
Ville Fredrikson, CBO, Strategy & AI, DagmarWhat does that look like in practice?
AI runs through our entire service offering
AI isn’t a separate service for us. It’s built into media planning, analytics, content production, and campaign optimization. Alongside strategy and research, you always get an AI enhanced process with secure data handling and analysis capabilities.
Local tools with global perspective
We’ve built our own AI solutions designed for the specifics of the Nordic market, on top of over 50 years of data. We listen to our clients’ everyday challenges and respond to them through our own developers.
AI + skilled people = the best value
AI makes things more efficient, but the decisions that matter come from dialogue between experienced professionals and clients. What you’re aiming for, how you stand out, or how you make the case to leadership, AI frees up our specialists to focus on exactly that.
“The social media AI tracking tool is a source of inspiration for us, but it’s also a window into the everyday pulse of retail. Now we can see in real time what different Citymarket stores across Finland are doing and what they’re interested in.”
Matti Markkola, Senior Content Manager, K-Citymarket
Does picking an agency really come down to tool capability?
Many marketing tasks are worth doing with AI’s help. But the core of marketing, strategic thinking, understanding consumers, building brands, and making the case to leadership with numbers, still needs skilled people.
The benefits of AI don’t come from tools alone. Rethinking the marketing process is what takes the whole operation to a new level. That’s where we help.
“AI’s promise for marketing can be delivered. It takes deep marketing expertise, AI-powered workflows built together, and a partnership model where both sides push each other forward.”
Ville Fredrikson, CBO, Strategy & AI, DagmarWhere should you start?
Tomorrow’s competitive advantage is being built today. Want to know what an effective, AI-powered marketing workflow could look like for you?