Measurement & Data

Econometric modeling that measures the real impact of every marketing channel on sales, both short term and long term.

Marketers who want to know what’s working, and back up investment decisions with numbers for both their team and leadership.

Traditional reporting only shows the tip of the iceberg. If you only optimize what you measure, you leave growth potential on the table.

A clear picture of what every euro delivers, and where to invest next. We separate marketing’s impact from other factors, like price and seasonality.

Predictive models that use machine learning and statistical methods to support business decisions.

Marketers who want to move from reactive decisions to proactive ones.

Historical data alone isn’t enough. Advanced analytics tells you what’s coming next, and what to do about it.

Forecasting: We forecast demand, sales, and marketing return. Models update automatically.

Scenario simulations: A tool to support budget decisions. What happens to results if you shift budget between channels? What’s the right split between brand and tactical spend?

Customer base analytics: We identify your most valuable segments, predict churn, and find growth potential within your existing customer base.

Datacron is a platform built by Dagmar for automatically collecting, connecting, and quality checking marketing data.

Marketing managers whose data is scattered across different systems, and who waste time on reporting.

In many organizations, marketing data is scattered, quality is inconsistent, and putting reports together is time-consuming manual work.

All your marketing data in one place: media data, web analytics, CRM, and sales data, fully integrated. Automatic updates and a ready-made foundation for analytics and modeling.

Real-time marketing dashboards that update automatically and show the right numbers to the right people.

Marketing managers who need an up-to-date view of campaign progress, and marketing leaders who need the strategic big picture.

Solves manual data compilation and dashboards that are already outdated the moment they’re published.

A strategic overview and operational tracking, together. Our dashboards run on the same data foundation as our modeling, so reporting fits naturally into the bigger picture.

A systematic model for tracking brand development: metrics, tracking, and a direct link to business goals.

Marketing leaders who want to track brand development consistently and justify brand work’s results to leadership.

It closes the gap between brand work and business goals and solves the problem of brand’s long-term impact on sales going completely unseen.

A clear view of how marketing drives brand development, both short term and long term. You get metrics that support decision making and justify investment.