Research and Customer Insight

A research based segmentation model that divides the market into clear, commercially meaningful audience groups, based on their potential.

Marketers and business leaders who want to focus resources where the return is highest, and back their choices with data.

Helps you prioritize audiences and make clearer decisions on where to direct marketing, communications, and product development.

A genuine customer insight framework that guides your marketing as a whole.

Research that measures a campaign’s effectiveness across media choices and creative execution, after the campaign runs.

Marketers who want to develop their advertising systematically, and get more return from every campaign.

Removes the guesswork about what resonates in advertising, and gives you a concrete foundation for planning the next campaign.

A clear picture of what’s working in your advertising, and what needs to improve. 

Research that identifies the situations, needs, and mindsets that lead consumers to think about your category, and how strongly your brand is linked to those moments. Combines quantitative measurement with qualitative depth.

Marketers and brand strategists who want to build memory in the right moments, and back their messaging choices with research.

Helps you focus your brand’s marketing messages on the moments when purchase intent actually forms, instead of messaging everyone, everywhere.

An insight based model of your category’s entry points, and how your brand should be positioned within them. You get a roadmap for marketing activity, from people’s minds all the way to the shopping cart.

Research that measures how recognizable and ownable your brand’s visual and audio assets are among your audience: colors, characters, slogans, jingles, and more.

Marketers and creative teams who want to build recognizability systematically, and make sure marketing investment actually pays off for their brand.

Reveals which of your brand’s assets are genuinely distinctive and recognized, and which get lost among competitors or don’t register at all.

Clear insight into which brand assets are recognized, and how to use them to maximize distinctiveness.

In-depth research that maps your brand’s current state, its position against competitors, perceptions, and the factors behind your brand’s KPI results. 

Brand leaders and marketers who want to build their brand strategically, and justify the direction to the whole organization.

Gives you a clear picture of how your brand is perceived relative to competitors and audience expectations.

A brand playbook seen through your audience’s eyes. Where you stand today, and what your brand needs to do to reach its strategic goals.