Search Marketing

VISIBILITY ACROSS EVERY SEARCH CHANNEL

The search landscape has changed for good. Your potential customers are searching for answers on Google, in AI tools, and on social media – often all at once. Winning takes more than a good ranking on traditional search engines. It takes visibility across the entire search ecosystem.

Search marketing works best when it isn’t treated as its own silo. We build search visibility into campaign and content planning from the start, as part of the bigger picture.

OVER 10 YEARS OF SEARCH MARKETING EXPERIENCE

We help you move fast, work concretely, and stay ahead of what’s coming. We bring over 10 years of experience in search marketing.

Alongside our search team, you get analysts, content creators, CRO specialists, and AI developers.

+20 SEO, SEA, and GEO specialists

+200 Google Ads accounts managed

+10 years of experience in search marketing

“There was a time when not being on Google’s first page meant you didn’t exist. Soon, the same will be true if people can’t find you with the right search on TikTok, Instagram, or ChatGPT.”

Heikki Pieniniemi, Chief Digital Officer, Dagmar

SEO – Search Engine Optimization

Search visibility isn’t down to luck or copying what everyone else does. It’s built systematically. We’re not tied to any single platform: we adapt our approach to your technical environment and your business goals.

Our services:
SEO audit, technical SEO and migration support for site redesigns.

SEA – Search Engine Advertising

The right message, to the right audience, at the right time, running on automation as efficiently as possible. We do search advertising the modern way: results-driven, always.

Our services:
Search advertising as part of a full marketing service, with analytics, content, and the rest of your digital marketing all under one roof.

GEO – AI Search Optimization

ChatGPT, Perplexity, Google’s AI Overviews. AI search is permanently changing how people find information. We make sure your brand shows up in these channels too, before your competitors get there first.

Our services:
AI-visibility audit and ongoing AI-visibility tracking
.

Content Optimization and Conversion Rate Optimization

Good content is the fuel behind search marketing, but only if it actually gets found, matches how customers search, and gets visitors to act. We combine content optimization with conversion rate optimization, so traffic turns into results.

Our services:
A data driven roadmap for content development with stronger internal linking
.

“Dagmar has been a key partner for us for several years now. This partnership has played a major role in Vattenfall’s online sales growing strongly, year after year.”

Santeri Määttänen, Business Lead, Vattenfall

Want to know how, or why, your company gets found online?

Let’s map out your search marketing’s current state and its potential together.

Our experts

Heikki Pieniniemi

Chief Digital Officer

heikki.pieniniemi@dagmar.fi

+358407173462

jussi-pekka kettunen head of seo.

Jussi-Pekka Kettunen

Head of SEO

jussi-pekka.kettunen@dagmar.fi

+358505330070

Johanna Nokela

Head of SEA

johanna.nokela@dagmar.fi

+358456389142