
Optimized Media Visibility
GROWTH THROUGH EFFECTIVE USE OF MEDIA CHANNELS
In a world flooded with multichannel messaging, creating effective touchpoints with consumers is getting harder. A well-planned combination of paid, owned, earned and shared media ensures your message reaches the right audience.
The media landscape keeps fragmenting, and consumer attention is split across dozens of channels. With the right media choices and effective solutions, your marketing investment gets the results it deserves.
Our scale and size give us negotiating power. As media inflation pushes market prices up, our clients benefit from cost-efficient rates and solutions. We also use AI-powered tools for continuous optimization and to get more out of every media budget.
LEADING MEDIA PLANNING SINCE 1973
Dagmar is Finland’s leading media agency. Our media specialists are always one step ahead: we track future trends, the latest solutions, and shifts in the media landscape before they happen.
We work with the best tools from the global Publicis Group, alongside planning, buying, and reporting solutions built specifically for the Finnish market.
Largest media agency with global strength
Dagmar is the only agency in Finland holding a Dominant position (RECMA 2026). We represent Publicis, the world’s largest marketing communications group.
+130 media specialists
Our large team of media experts means scalable teams and specialized skills for every client.
Unique tool development
Finland’s largest AI team dedicated to marketing and media planning tools builds custom solutions that make our clients’ everyday work more efficient.
“Good media planning comes down to getting the most growth, impact, and learning out of every marketing euro.”
Media Strategy
Media choices should always be a strategic decision. We bring together strong media expertise, research, creative thinking, and technology into a strategy that delivers marketing with real impact.
Media strategy is always grounded in a deep understanding of your target audience and your business goals. It makes sure that the right message reaches the right person, at the right moment, and with the right investment behind it.
Media Planning and Buying
Media planning and buying deliver on the promises and direction set by media strategy. We bring you the experts and clear ways of working needed to keep the process efficient and effective.
We plan and execute high quality online and offline media visibility, both for the Finnish market and for export markets.
DIGITAl marketing
Achieving optimal visibility in digital media requires deep expertise, good tools, data, and staying attuned to a constantly changing landscape.
Our digital media specialists master the best practices in social media, display advertising, search marketing, and programmatic buying, helping you turn digital marketing into proven results.
See our work
“Working with Dagmar is open and direct. Our shared team brings real insight, open discussion, and healthy challenge on both sides. The attitude toward growth and getting things done is exactly right.”
Our experts
