Sirpa Toljander
Sirpa Toljander
CX Director
sirpa.toljander@dagmar.fi
+358456450616
Sirpa Toljander is Customer Experience Director at Dagmar and a doctoral researcher specializing in customer experience management, participatory design methods, and design thinking. Her research and professional work examine how organizations can create business value through deeper customer understanding, human-centered innovation, and evidence-based development.
Sirpa is particularly interested in the interplay between customers, organizations, and emerging technologies, exploring how artificial intelligence, co-creation, and design-driven approaches can enhance customer experiences, organizational capabilities, and business outcomes.
Articles from Sirpa
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In B2B, is the customer experience an emotional humbug or a business-critical driver of growth?Last autumn, we published a calculation formula that models the value of customer experience, which…Read the blog -
Finally: A formula that quantifies customer experience in eurosA groundbreaking formula developed by CX Director and doctoral researcher Sirpa Toljander at Dagmar is…Read the blog -
Which marketing management should invest in right now – customer experience or brand?Asiakaskokemus syntyy aina, johti sitä tai ei. Erinomainen asiakaskokemus buustaa brändiä, kehno tärvelee sitä. Mitä markkinointijohdon tulee tehdä?Read the blog