Duodecim: Ensuring the future-proofness of your media product
Duodecim wanted to ensure the future-proofness of its own media product, which is iconic in its industry (print and digital media as a whole), i.e. that the product will continue to meet the expectations of the changing market and buyer base in the future. Based on the joint discussions, we decided to validate the existing assumptions with the help of qualitative research.
Qualitative research helps to identify areas for development
We conducted a qualitative study that deepened the understanding of the current state of the media product and the buyers’ decision-making and needs. Based on the research, we analysed the commercial role of the media product and identified the key areas for development.
Dagmar helped us update the iconic Duodecim magazine tradition to the present day. The study brought clarity to the commercial role of our media product and provided concrete guidelines for future development.
Dagmar’s expertise, combined with our own vision, gave rise to insights that we could have reached on our own.
Concrete development recommendations to support long-term growth
As a result of the work, Duodecim received a clear situational picture of the strengths of its media product as well as concrete, prioritised recommendations for developing the product and clarifying its commerciality – to support long-term growth and market relevance.
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Duodecim: Ensuring the future-proofness of your media productDuodecim wanted to ensure the future-proofness of its own media product, which is iconic in…See our work
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