Cases 31.03.2025

Vattenfall’s B2B website is clearer and more readable

Marketing development Digital marketing Search engine marketing Search engine optimization

The collaboration between Dagmar and Vattenfall‘s B2B marketing Energyplaza started already in November 2023. We have done search engine optimization for the B2B site from a content perspective and have been able to improve the site’s internal linking and functionality.

Now, Vattenfall’s B2B marketing needed help structuring the site’s content and technical functionality. The structure of the site needed clarity and organization.

We had already made a pillar page plan for the site, in which all pages on the same topic were gathered under one compilation page. This helped sharpen the structure of the site and make it more readable.

The cooperation has gone well. We have received both strategic guidance and hands-on support.

Sirpa Aula, Marketing Manager, Vattenfall

In our continuous SEO work, we have focused on enhancing the technical functionality, content, and internal linking of the site. These measures have improved the visibility of the site and made many pages stand out better.

The cooperation has been very smooth from the beginning. We have been able to take many things forward well. At the moment, our cooperation will expand and continue far into the future.

Anna Nyberg-Sukeva, SEO Specialist

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