Cases 23.03.2026

An AI solution was built from K-Citymarket’s needs and scaled to all K-food stores

Marketing development Marketing technologies New technologies Social media

K-Citymarket wanted to understand what its 85 retailers are doing on social media and what works. The challenge was concrete: monitoring store-specific social media content manually was so slow that it was practically impossible to do it at all.

Dagmar built an AI-based monitoring tool that gathers the posts of all K-Citymarkets from Instagram, Facebook and TikTok into a single view and turns the content into comparable data.

The tool is now in production use at K-Citymarket. As the solution proved to be functional and useful, the same concept has since been extended to the K-Supermarket and K-Market chains – to a total of more than a thousand stores.

Starting point

Local social media communication is a valuable marketing channel for K-Citymarket: it highlights the personality of the retailers, brings the customer relationship closer together and supports local sales. However, the chain’s marketing did not have an overall picture of the stores’ social media activities – what kind of content gathers engagement and in which channels. K-Citymarket needed a tool that would provide a real-time view of the stores’ social media content quickly and without manual work.

Solution

Dagmar’s AI innovation team built the solution together with K-Citymarket’s marketing. The project progressed quickly from the specification workshop through the MVP to production in two weeks. Since then, the tool has been further developed in accordance with the needs of K-Citymarket.

Building AI-based solutions for marketing needs is Dagmar’s latest conquest. As the everyday life of marketing changes with the advent of artificial intelligence, we want to ensure that our customers are at the forefront of the change.

The resulting tool is a browser-based SaaS service that automatically collects all store posts from Instagram, Facebook and TikTok. The tool offers three main views:

• Overview – all publications in one view with filtering and search functions.
• Trends & analytics – tools for analysing posts, including the most popular hashtags and optimal publication times.
• Comparison – the ranking of stores based on the main metrics of social media.

In addition, the tool includes a content bank for sharing the best-performing publications for the use of the entire chain.

Results and benefits of the solution

Visibility across all content: A real-time overview of store posts across channels.

Understanding what works: Analytics reveals what kind of posts are gaining engagement and how in-store social media appeals to the audience.

Sharing best practices: The most effective content is identified and shared for the benefit of the entire chain.

Elimination of manual work: Automatic data collection replaces previously impossible manual work.

Proven scalability: The solution has been extended to the K-Supermarket and K-Market chains – a total of more than a thousand stores.

“Keeping track of the activities of hundreds of stores’ own social media channels would be quite a job without this tool. The tracking tool serves as a source of inspiration for us, but also as a peek into the everyday life and pulse of the store. Now we can see in real time what different stores around Finland are doing and what they are interested in. For example, the spread of the Bubs candy phenomenon from Cittari in Kouvola was seen almost in real time thanks to this tool. Thanks to the Cittari team for the open-minded idea and Dagu for the implementation of the tool, which has now been implemented throughout the PT store,” says Matti Markkola, Senior Content Manager for grocery marketing, K-Citymarket.

Key figures:

• 85 merchants under surveillance
• 3 channels: Instagram, Facebook and TikTok
• About 2 weeks from prototype to production

Expansion based on the success of K-Citymarket

• 255 K-Supermarket retailers
• 713 K-Market retailers
• A total of 1,056 stores in three chains

Conclusion

K-Citymarket’s store-specific social media monitoring tool is a concrete example of how artificial intelligence can bring genuine business benefits to everyday marketing. Dagmar built a solution tailored to K-Citymarket’s needs, which went from prototype to production in two weeks.

The true scale of the solution was only revealed in use: the tool, developed in collaboration with K-Citymarket, proved to be so valuable that it was expanded to all grocery store chains. The result, more than a thousand stores in one tool, is a testament to the success of the cooperation built with K-Citymarket.

The tool concretizes that Dagmar has the ability to combine a deep understanding of marketing with technological implementation and produce solutions for its customers that are not readily available on the market.

Do you need a similar service? Dagmar helps!

Do you want to take advantage of solutions where artificial intelligence and data work together? Whether it’s renewing customer journeys, building a data strategy, implementing AI automations or developing a set of indicators, feel free to contact Dagmar’s skilled experts, e.g. Ville Fredrikson tai Miikka Rahikainen.