Cases 12.02.2026

Nespresso’s PR broadcast showcased this summer’s new iced coffees

Marketing communications Influencer marketing

Nespresso wanted to highlight this summer’s new iced coffees and make iced coffees trendy for a young target group (Gen Z and millennials). The campaign decided to make use of influencers and carry out a PR broadcast with Nespresso’s annual influencer partners Atte Kilpinen and Janita Autio.

Atte and Janita were the senders of the package with Nespresso and they were involved in influencing the influencer selections.

Reaching the younger target group

The PR broadcast utilised the feeling, colours and nostalgia of the 90s, which speak to the young target group.

The package was attractively designed and received a lot of praise in the content shared by the influencers. The package included new iced coffee flavours and summery products, such as a cooler, an ice cube mould and a travel mug. There was also a flyer featuring the face of the campaign, Atte and Janita.

​“We wanted to bring this summer’s iced coffee novelties closer to the younger target group in a way that feels authentic to them. Influencer collaboration and a visually strong PR broadcast helped us make iced coffee a topical and inspiring part of summer coffee moments”​, says Nespressos Country Manager Anthon Nyström.