Cases 20.02.2026

Mall of Tripla’s multi-channel influencer marketing reached the desired target group of TriplaDays-campaign

Marketing communications Influencer marketing

Mall of Tripla, the beating heart of Helsinki, is located in Pasila, Helsinki, at a lively traffic intersection. Tripla has hundreds of stores, which makes it one of the largest shopping centers in the Nordic countries. Dagmar designed and implemented the influencer package for the TriplaDays campaign: she mapped out a suitable influencer for the collaboration, coordinated the implementation, designed the meeting points and made the necessary productions.

TriplaDays campaign’s multi-channel influencer collaboration

​The TriplaDays campaign in the autumn of 2025 utilised multi-channel influencer collaboration, the face of which was Shirly Karvinen. The goal of the influencer collaboration between Dagmar and Tripla in the autumn of 2025 campaign was to reach and activate a wide audience of 25+ in the Helsinki metropolitan area to be interested in and participate in the TriplaDays event.

Influencer content was strongly visible in the influencer’s own channels, digital advertising, as well as on the digital screens of Mall of Tripla and in the campaign magazine. In the social media channel Jodel, the influencer was utilised in an innovative, interactive way. Shirly shared her feelings on her own social media during the campaign.

With the help of the package, a wide target group was reached, the results of the campaign exceeded benchmarks, and the content produced also highlighted the cooperation of the TriplaDays campaign on site in the shopping centre.

“The influencer package worked very well in the campaign: the content was natural, visually strong and the collaboration received positive feedback from the stores. In addition, the Jodel implementation offered a successful new addition to the campaign and brought interesting, real-time audience contact to the whole.”, says Marjo Hiirola, Communication and Marketing Manager, Mall of Tripla.