NewsDagmar 03.09.2025

Dagmar is the only YouTube Masters sertified agency in the Nordic countries

“It is with immense pride and excitement that we congratulate you on officially achieving the YouTube Masters 2025 (formerly VEP)!”

Dagmar is now the only Nordic operator to achieve the YouTube Video Masters certification, which is awarded by the EMEA Youtube Masters Taskforce.

In the spring of 2024, Dagmar received an invitation to participate in YouTube’s training program at Google’s office in Dublin. The Video Masters programme involved 69 members of different agencies or operators from several different EMEA countries. These days marked the start of a training period of about a year, during which we invested in learning new things and deepening our knowledge in the world of YouTube.

“The versatile training also surprised the designer, who works with YouTube on a daily basis, gave good lessons and recommendations on how to do things even better. The opportunities to advertise to different target groups are almost limitless, and it is possible to start building a versatile plan for any stage of the purchase pipeline from a single channel. It was also great to be the only Finnish agency as part of the training and to be the only Nordic country to earn the certificate itself,” says Dagmar’s Digital Manager Elina Kuuma, who participated in the training program.

Did you know these facts about YouTube?

1. YouTube, as the leading CTV viewing site and the largest streaming service in the world, offers the widest library of creative content.
2. YouTube pays creators; Over the past three years, 50 billion euros of this money has been paid. And half of this money comes directly from advertisers!
3. YouTube Shorts has over 2 billion logged-in users (vs. TikTok 1.7 billion)
4. People search for products through short videos and deepen their knowledge and relationship through longer videos.
5. Growing your brand also increases purchases for specific, specific products. YouTube provides solutions for building a brand, increasing consideration and guiding people to buy.