What do we really know about consumer wishes, attitudes and buying behaviour? We will take our clients to a diving journey to get under the skin of their existing and potential customers.
What drives their thinking, action and buying behaviour? Where and with what kinds of contents can we make a big impression?
We choose an approach that best suit client needs to create a solid foundation for choices in business, product and service development and marketing.
*strategic segmentation * identifying customer potential * ethnographic and other qualitative research * quantitative research * in-depth interviews * consumer communities * idea workshops * target audience profiling * path-to-purchase research * shopper research * customer base analyses * customer strategies and concepts * integrating research, analytics and web data