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219 tulosta

Cases
Finnish National Gallery & Finnish metagallery. How Finland’s first metaverse gallery was marketed to the general public.

We identified the right target groups and ways to do marketing in a completely new world.
Cases
Finnish Food Day 2022 was prepared with channel-optimised content, good encounters, the power of influencers and branded materials

Finnish Food Day 2022 was prepared with channel-optimised content, good encounters, the power of influencers and branded materials
Blog
Post-cookies: a roadmap for marketers

The cookieless era is approaching faster than we realize. Dagmar’s Digital Strategist Miikka Rahikainen built a clear roadmap for marketers on how to start the transformation journey – already today.
Blog
What is Meta conversions API? What is it used for and why is it necessary?

What marketers should know about the differences between Meta Pixel and Meta Conversions API – and why it’s urgent to reinvent data collection.
Blog
Companies waste money on short-term advertising and forget about brand building – this is how marketing becomes more effective

Companies waste money on short-term advertising and forget about brand building. This is how marketing becomes more effective.
Blog
Is it time to update your brand´s success metrics

In order to influence these issues, we need more understanding than before. To track success, the brand should be viewed from both far and near.
Blog
The brand promises, will the customer experience deliver? At every stage of the buying process?

Do Finnish organizations build a brand together, along the entire customer journey? Which stage of the purchase path do companies often forget from a customer experience perspective?
Blog
Conscious consumer here, brand are you ready?

The fast-forward change in values also affects brand marketing and offers a great opportunity to meet conscious consumers.
Blog
Marketer – what else can you compete with when it comes to price or domesticity

What are consumers not prepared to give up? What to do when your brand no longer protects you as everything changes around you?
Blog
A colleague responsible for customer experience or digital transformation as a friend for the brand manager?

There is a murmur from sales that marketing only involves campaigns and polishing the brand. In marketing, people fret that sales do not enter customer information into CRM, and targeted communication feels like navigating with your eyes closed. Sound familiar?