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218 tulosta
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Blog
2024 in consumer trends: let’s hold on to our hats marketers, let’s go again!
Five trends of 2024 that Publicis Groupe’s Media Data Intelligence listed together with artificial intelligence.
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Blog
Search advertising trends for 2024
2024 will be a year of change for search advertising. SGE (Search Generative Experience) is likely to change search engine behavior significantly. In addition, the removal of third-party cookies and changes in legislation make measurement even more demanding.
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Blog
Three tips to make influencer marketing more responsible
Three tips to make influencer marketing more responsible
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Cases
K-food stores used data to create real value for their customers
K-food stores used data to create real value for their customers.
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Cases
LähiTapiola Finance fixed website conversion problems with usability survey
Usability research succeeds in pinpointing conversion barriers on a website that many organizations may miss.
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Blog
How do you ensure the effectiveness of advertising?
What is impactful advertising? How can impact be assessed already at the planning stage? We listed answers to the most common questions about impactful advertising.
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Cases
Website renewal becomes SEO crown jewel: 97% more clicks
A site renewal almost always reduces organic visibility in search engines. Especially when the technology changes in the background. Check out our work!
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Cases
A-Vita Hydra+. Increase organic site traffic with high-quality, optimized content.
Dagmar’s content and SEO experts designed content marketing for the product together with the customer, with the aim of increasing consumer awareness and understanding of the importance of nasal care.