Dagmar Creative has been selected as Veikkaus’ conceptual advertising agency to be responsible for advertising and campaign planning. The work will focus on data-driven and digital marketing.
“Dagmar’s team responded to the challenge of the changing marketwith a clear and precise strategic plan. The utilisation of data and customer understanding in creative design was of exceptional quality, both to support strategy and operational planning. The team’s cooperation, roles and dynamics were convincing. In addition, the digital maturity was at a high level and the proposed workingmethods were modern,” says Reija Laaksonen, Veikkaus’ Senior Vice President, Human Resources and Communications.
The utilisation of data and customer insight in creative design was of exceptional quality, both to support strategy and operational planning.
Reija Laaksonen, Senior Vice President, Human Resources and Communications, Veikkaus OyTeija Jokinen, Chief Business Officer at Dagmar Creative, says that the win will bring Dagmar significant growth as a creative agency. In the future, Veikkaus will have a creative agency, a media agency and research and marketing technology services under the same roof as a seamless entity.
“This is a jackpot for us. With Veikkaus, we will be able to combine data and creativity in a unique way,” Jokinen describes.
As planned, the Finnish gambling market will be opened to competition at the beginning of 2027. For Veikkaus, this means a huge transformation of the industry and a transition to competition. Veikkaus is responding to the upcoming market change by investing in strategy and modern data-driven creativity with Dagmar.
“We are immensely proud and happy about our significantly expanded cooperation with Veikkaus. It’s great to be part of the journey of an iconic Finnish brand at a socially significant turning point in their industry,” adds Tomi Suojoki, who leads Dagmar’s Veikkaus team.
With regard to the Veikkaus customer relationship, Dagmar works in cooperation with Veikkaus’ strategic advertising agency. Marketing agency Dagmar employs more than 220 experts to support the customer’s goals. Dagmar Creative serves all your needs in terms of brand development, creative conceptualisation and impactful content production.
Further information:
Tomi Suojoki
Chief Business Officer
tomi.suojoki@dagmar.fi
+358 40 779 5857
Teija Jokinen
Chief Business Officer, Dagmar Creative
Teija.jokinen@dagmar.fi
+35840 832 7727
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