Serla influencer campaign strengthened the playful, colourful and cheerful brand image in the younger target group
Finns have loved Serla’s high quality, locality and authenticity throughout its more than 60-year journey.
Serla wanted to strengthen the brand’s playful and cheerful image and make the silky soft handkerchief the number one product of the autumn 2025 flu season, and influencer marketing was a natural way to achieve the desired effect, especially in the younger target group.
The content of the TikTok campaign was produced by selected influencer personalities
The aim of the campaign was to strengthen Serla’s playful, colourful and cheerful brand image and to make the silky soft handkerchief a must-have product for the flu season, especially among 18–34-year-olds.
The influencer campaign was carried out on TikTok with four humorous influencers: Samuel Chime, Hapa Huttunen, Jennika Vikman and Laura Kiuru. The selected influencers were given free rein to create fun and distinctive content where handkerchiefs were a natural part of the story. All content produced by influencers was also promoted to paid advertising on TikTok, which ensured a wide reach.
See Serla’s influencer videos here:
You can see the contents of the campaign here:
Hapa Huttunen: https://www.tiktok.com/@cuosmanen/video/7565456596613074198?lang=en
Jennika Vikman TikTik: https://www.tiktok.com/@jennikavikman/video/7562203022906903830?lang=en
Jennika Vikman Instagram: https://www.instagram.com/reel/DQHaKypjASw/
Samuel Chime: https://www.tiktok.com/@chimbulaa/video/7562479412701187350?lang=en
Laura Kiuru: https://www.tiktok.com/@kiurulaura/video/7563673332155944214?lang=en
Serla’s influencer campaign on TikTok was our strongest influencer campaign in terms of results and reached a young target group very effectively.
Cooperation with Dagmar in terms of influencer campaigns has been natural and the work from briefing to reporting has been efficient.
Campaign results
The TikTok campaign achieved its goal and succeeded excellently in reaching and engaging Serla’s young target group. The influencer campaign showed that Serla’s playful and humorous content works on TikTok and can strengthen Serla’s brand image among a young target group.
“Serla’s influencer campaign on TikTok was our strongest influencer campaign in terms of results and reached a young target group very effectively. Cooperation with Dagmar has been natural in terms of influencer campaigns, and the work from briefing to reporting has been efficient,” says Tomas Laurinus, Marketing Manager at Metsä Tissue.
See more of our work
-
Serla influencer campaign strengthened the playful, colourful and cheerful brand image in the younger target groupFinns have loved Serla’s high quality, locality and authenticity throughout its more than 60-year journey….See our work -
Felix Garlic Ketchup refreshed the whole brand on TikTok – “The best ad I’ve seen”When the iconic Felix ketchup, beloved by families with children, decided to charm Generation Z…See our work -
Influencers brought attention to Finnish Food Day 2024When influencers inspired different generations to discuss the importance of Finnish food, the Finnish Food…See our work